Quantitative Market Research Paper Example | Topics and Well Written Essays - 2500 words

Quantitative Market - Research Paper Example From an earlier interview with a small sample of customers, the same reasons were identified as possible causes for the decline in turnover (Kothari, 2008). Design Question, Aim and Objectives Due to the declining returns for Films 4 You the current study aims at finding the exact cause of the problem to provide the management with a platform from which they can address the problem. In the last 24 months, the company has witnessed a drastic decline in its return. This has resulted into a considerable concern among the stakeholders. The research design seeks to address the question of how to identify the actual cause of the decline from the two possible causes already identified. The objectives of the design are: a) To ascertain whether Films 4 you products do not match customer expectations b) to determine whether the decline in Films 4 You`s turnover arises from the fact that the competitors are attracting film 4 You customers. ... It will indicate the cause of the declining returns arising from the survey of the sample population. The design is likely to point to the failure in strategic management. a) Methodology Research Methods and Techniques Method is described as a systematic and sequentially organized approach, which is focused on data analysis in order to ensure that necessary information is generated from the data collected. The four main types of methods available to researchers include: Explicatory, Case-study, Survey, and Experimental Methods1. An experimental method is the main empirical method that would be considered in the course of this study. Research techniques are different though. They are â€Å"step-by-step procedures which you can follow in order to gather data, and analyze them for the information they contain†1. Such data may be gathered through qualitative or quantitative methods or from primary and secondary data depending on the research approach. This study will use quantitat ive research technique. Quantitative research methods were initially developed for use in natural sciences although they are now adopted and accepted for social sciences as well. They are research methods associated with number and any measurable thing, presenting the researcher with various numbers, which are presented in graphical forms, tabulations and statistics. Regression analysis will be used to analyze the relationship between the declines in Film 4 You returns against the two other variables that are: the quality of the products of the company measured in terms of meeting the customers` expectations and online rental DVD competitors winning away Film 4 You customers. Regression analysis is a statistical tool that can be employed to investigate the

U.S. based Healthcare Organization Case Study Example | Topics and Well Written Essays - 1000 words

U.S. based Healthcare Organization - Case Study Example long-term goals that are meant to help the people in the United States and in order to accomplish the objectives it has laid down various strategies that involve its staff and management in heading in the right direction. The United Healthcare Group is one of the leading health insurers that offer a diverse number of plans and services to individuals and group customers. This enables them to reach a wide variety of customers and their different types of needs. They are able to access services and doctors that offer high quality services that benefit their wants and needs. The United Healthcare Incorporation is ready and willing to address the healthcare needs of the citizens of the United States and has objectives aimed at efficiently benefiting them in the long term. It provides health benefits segments and plans and also Medicare, Medicaid and vision that I supplemental and dental options as well. This incorporation has come up with programs that include prevention and management of diseases such as diabetes and Hepatitis C (Holtzman, Glass, Averhoff 2012). This will prevent harmful diseases from being a crisis in the long term because they will be prevented and managed as early as now, for instanc e diabetes. It also provides a variety of cost effective managed care alternatives. These alternatives are aims at meeting the needs of organizations and fit into their budget. He broad network of contracted providers wishes to offer help to the people whether in groups, individuals or community as they also include a community plan. The community plan also has a Tenn Care Medicaid Plan that supports adults, pregnant women and children as well as the elderly and those with disabilities and meets income requirements. The United Healthcare Incorporation has various strategic plans that are aimed at promoting the incorporation’s network growth and ensuring that they continue offering the best of their services to their customers. The clients have the opportunity to